How to sell and generate sales on TikTok?

Why sell on TikTok in 2025?

Today, TikTok is more than just an entertainment platform: it's a genuine sales channel. Let's see why selling on TikTok is an essential strategy in 2025.

A massive, committed audience

TikTok has more than 1.5 billion active users in the world at the beginning of 2024, with a majority of generation Z and Millennials . This audience is not only huge, but also highly engaged, with an average time spent on the application of 52 minutes a day .

The platform generates an exceptional interaction rate, enabling brands to reach millions of people, even with a small advertising budget.

The social commerce boom on TikTok

A fast-growing trend, social commerce is expected to reach 1,000 billion in sales by 2028 according to Statesman . Social commerce is a fusion of e-commerce and social networking.

Thanks to TikTok Shopping brands can directly integrate a product catalog in their profile.

Users can buy without leaving the app by clicking on embedded links in videos or via a dedicated store. According to Shopify this feature multiplies the conversion rate by 1.8 compared with external boutiques.

An algorithm that favors the visibility of small accounts

Unlike other social platforms, TikTok favors small accounts thanks to its algorithm based on engagement rather than the number of subscribers.

This enables emerging brands or new content creators to gain significant exposure without investing heavily in advertising .

The best strategies for selling on TikTok

To maximize your sales on TikTok, you need the right strategies. Here's how you can leverage the platform to generate sales.

Open a TikTok Business account and set up a store

A TikTok Business account allows you to benefit from dedicated corporate functionalities , comme TikTok Shopping.

This allows you to :

• Set up a store on your profile

• Add products to your videos

• Facilitate the purchasing process for your users.

You need complete your profile and optimize it for e-commerce.

Create engaging and viral native videos

Videos on TikTok must be creative and captivating to grab attention in seconds. Use formats that encourage virality, like short videos and trends.

For example, Gymshark was a huge success with videos of influencers demonstrating exercises while wearing their clothes, generating millions of views and direct sales.

Use TikTok Ads to boost visibility and sales

TikTok Ads allows you to precisely target your audiences thanks to formats such as In-Feed Ads or the Branded Hashtag Challenges .

These ads integrate seamlessly into users' feeds and generate a higher click-through rate than other platforms.

In 2024, TikTok advertisements enabled brands such as Shein to see a 25% increase in traffic and sales.

Collaborate with influencers to reach Gen Z and Millennials

Influencers play a key role on TikTok . They create authentic content that resonates with their audience.

Choose influencers aligned with your brand values and whose audience matches your target.

Launch sponsored challenges and hashtags to create engagement

Launching a sponsored challenge or hashtag is a great way to create engagement on TikTok.

For example, Guess launched a fashion challenge on TikTok, inviting users to share their looks with the hashtag #InMyDenim . Not only did this generate enormous visibility for the brand, it also led to an influx of direct sales.

How TikTok Shopping works

Here's how to use TikTok Shopping to sell effectively.

Integrate a store directly into your TikTok account

With TikTok Shopping, you can connect your product catalog to your TikTok account . This allows add purchase buttons directly to your videos . This makes the experience more immersive for users and simplifies the purchasing process.

Offer clear, mobile-friendly product sheets

Product sheets must be adapted to mobile format with short, punchy descriptions. Make sure your product images are high quality and clearly visible to attract the attention of your potential buyers.

Simplify the purchasing process with native experience

TikTok Shopping allows users to go from discovery to purchase in just a few clicks. Make sure that the entire shopping experience, from the video to the checkout page, is as seamless as possible. simple and fluid to maximize conversion.

What types of products sell best on TikTok?

TikTok is an ideal platform for selling certain types of products that generate engagement and enthusiasm. Here are the most successful categories.

On-trend products and the "wow effect

Products that provoke a "wow effect" attract particular attention on TikTok. These are often innovative, amusing or visually captivating articles .

For example, the LED lights and technological gadgets that change color or offer unexpected functions are enjoying massive success.

Low prices and fast delivery

TikTok favors low-cost products, especially when combined with a fast delivery .

These are products that users buy on impulse after seeing an attractive video presentation.

Brands such as Shein have capitalized on this dynamic by offering fashion items at competitive prices with delivery in 2-3 days .

Successful niches in 2025 (beauty, accessories, sport...)

In 2025, certain niches are exploding on TikTok. Beauty, in particular skincare and make-up, dominates, with brands such as Fenty Beauty thanks to the influence of content creators.

Accessories such as minimalist jewelry and trendy bags are also very popular, with Pura Vida Bracelets for example.

Finally, the sports and fitness sector is benefiting from the platform's virality, with the giant Nike or Peloton.

3 tips to optimize your sales videos on TikTok

Here are our tips for maximizing the impact of your sales videos.

Hook within the first 3 seconds

The first few seconds of a video are crucial to capture users' attention. If you don't capture their interest immediately, they'll quickly move on to another video.

For example, Gymshark uses fast transitions and dynamic product demonstrations in the first few seconds. This keeps viewers watching until the end.

Add trendy music to maximize reach

Music plays an essential role in the engagement of TikTok videos. Choose a trendy or popular song can help make your video more likely to be shared and go viral.

For example, H&M used Jason Derulo's viral track "Savage Love" to accompany a video promoting its new clothing collections.

Integrate a clear call to action (store link, promo code, etc.)

A clear call to action (CTA) is essential for encourage users to buy. You can integrate a link to your store or offer a specific promo code.

For example, ASOS launched a sales campaign on TikTok where videos contained a clear CTA, with a direct link to the store and a promo code to encourage users to buy immediately.

This strategy can encourage users to act more quickly.

Example of a brand successfully selling on TikTok

Lululemon the sportswear brand, succeeded on TikTok thanks to videos featuring fitness influencers and targeted campaigns via TikTok Ads. Both organic and sponsored videos showed products in practical contexts, increasing engagement.

In six months, Lululemon has seen a 40% increase in online sales via TikTok and a 25% commitment rate . These figures are well above the industry average.

The brand has thus strengthened its presence and sales among young adults, generating a significant return on investment.

Heropay finances your campaigns on TikTok

Heropay helps you finance your advertising campaigns on TikTok for allow you to develop your business without impacting your cash flow. Take advantage of our financing to accelerate your sales and maximize your visibility on this dynamic platform.

TikTok has become an essential channel for generate sales and increase brand visibility, thanks to its young, engaged audience. By using effective strategies such as targeted advertising, collaborations with influencers and creative videos, companies can achieve impressive results.

With Heropay, you can finance your TikTok Ads campaigns and maximize your return on investment while developing your presence on this dynamic platform.