5 strategies for boosting your business with online advertising

Why advertise a website?

Investing in online advertising is essential for maximizing a website's visibility and reaching its objectives more quickly.

Attract more targeted visitors

Online advertising makes it possible reach web users who are genuinely interested in your products or services. Unlike organic traffic, which takes time to build up, a well-set-up campaign immediately capture qualified leads.

Advanced targeting options (keywords, interests, online behavior), you reach the right people at the right time.

Generate sales or leads

Advertising campaigns are a powerful lever to encourage visitors to take action . In e-commerce, they boost sales by highlighting attractive offers .

In the service sector, they make it easy to book an appointment or request a quote via an online form.

For example, an online fashion boutique can use Google Ads to promote its new collections, while a B2B consultant will capture leads via LinkedIn Ads.

Improve brand awareness

Display or social media campaigns multiply the points of contact with your prospects. By exposing your brand repeatedly on targeted channels, you increase recall and trust. According to Nielsen repeated exposure can increase brand awareness by 80%.

5 must-have website advertising strategies

To maximize a website's visibility and performance, several advertising strategies are required, depending on your objectives and available budget. Here are five essential strategies for boosting your website with online advertising.

Google Ads: capturing an active search audience

Google Ads captures users with explicit purchase intent 65% of clicks from commercial search engines go to Google Ads, according to Wordstream ). Thanks to Ultra-targeted search you appear exactly when the user types a query related to your offers . In e-commerce, this is one of the levers for ROAS (Return On Ad Spend) the most immediate.

Of course, cost-per-click (CPC) varies between €1 and €5 depending on the competition, but the return on investment is often immediate thanks to the precise targeting of user requests.

Facebook Ads and Instagram Ads: reach your audience with engaging ads

With billions of active users, Facebook and Instagram offer an ideal advertising platform to capture your target's attention . More specifically, the two platforms have 2.19 billion and 1.65 billion users.

A variety of formats (carousels, vqc.ideos, stories, dynamic ads) make it possible to create immersive campaigns tailored to Internet users' consumption habits. With advanced targeting options based on interests, behaviors and demographics, you can reach your prospects precisely.

This approach is particularly effective for B2C brands, lifestyle companies and infopreneurs .

With an average CPC of from €0.20 to €1, these advertisements are accessible to all budgets and offer an excellent return on investment, especially on mobile.

Display and Programmatic: maximizing visibility on strategic sites

Le display (banners, videos) coupled with the programmatic allows you to display your ads on tens of thousands of partner sites (Google Display Network, Criteo, Teads...).

Ideal for increase brand awareness This leverage is generally purchased in CPM (€1 to €5) . It is particularly suitable for campaigns de branding ou de retargeting large with impactful visuals.

Native Advertising: discreet, engaging advertising

Le native advertising repose sur sponsored content seamlessly integrated into online media. Sponsored articles, content recommendations, discreet ads in news feeds ...

This approach makes it possible to capture web users' attention without disrupting their browsing experience. Suitable for content publishers, SaaS companies and e-tailers wishing to educate their audience before selling It offers an excellent engagement rate.

With an average CPC from €0.10 to €0.50, it's a cost-effective solution to generate qualified traffic and reinforce a brand's credibility.

Retargeting: converting visitors into customers

98% of visitors leave a site without converting, according to ReTargeter .

Retargeting allows them to bring back personalized ads and posted on Google, Meta and other networks.

It's an essential lever for abandoned baskets or unsubmitted forms with a ROI often in excess of 300 . We recommend integrating retargeting right from the first campaign, so as not to burn up your traffic.

With an average CPC from €0.50 to €2, This technique ensures an excellent return on investment by turning interested visitors into customers.

How to choose the best advertising strategy for your site?

Before launching an advertising campaign, start by clarifying your objectives so you can choose the strategy best suited to your site.

Define your goals

Before choosing your advertising lever, identify your precise objectives: generate sales, increase traffic or raise your profile? Then match the right channel to each objective. For example, Google Ads is perfect for direct conversion, while Display is better suited to awareness.

Understanding your target

Understanding your target is essential for maximizing the effectiveness of your advertising campaigns.

Each platform has its own specific users: Google Ads attracts people who are actively looking for a solution, while Facebook Ads is aimed at a wider audience, often in the discovery phase.

By defining a detailed marketing persona which includes information on age, interests, location and purchasing behavior, you will be able to adapt your message and choose the most appropriate channels to your goals.

Not only does this allow for better targeting, it also optimizes your advertising spend.

Evaluate your budget

Paid campaigns require a minimum investment to be profitable. A budget of €500 to €1,000 per month is a good starting point for Google Ads or Facebook Ads.

Une approche test-and-learn with regular adjustments to optimize spending.

Mistakes to avoid when advertising on the Internet

When launching online advertising campaigns, it's easy to make mistakes that can undermine the effectiveness of your efforts.

Here are the main mistakes to avoid to ensure the success of your ads.

Targeting the wrong audience

Rough targeting = wasted budget. Displaying an ad to too large or unqualified an audience can halve your conversion rate . Conversely, too narrow a focus limits your reach .

You need to create precise segments (by age, location, behavior, device, etc.) and test several audiences to fine-tune distribution.

Neglecting A/B testing

Launch a campaign without test several variants is like flying blind. A simple change of visual or tagline can double the click-through rate (CTR).

Example: a landing page with a red button sometimes converts 20% better than a blue button. A/B testing is the best way to optimize your spending.

Forgetting to analyze performance

An effective advertising campaign is based on rigorous monitoring of key indicators such as ROAS (return on advertising investment), CPA (cost per acquisition) and conversion rate.

Without these analyses, it is impossible to identify effective levers and optimize the budget.

For example, a CPA that is too high may indicate inappropriate targeting or a message that is not very engaging.

By regularly adjusting your campaigns based on the data collected, you can improve profitability and maximize the impact of your advertising. Ignoring these analyses means steering blindly, with the risk of a wasted budget.

Heropay finances your advertising expenses!

Need a helping hand to boost your online visibility? Heropay offers a complete solution to finance your advertising campaigns. The platform can instantly release funds to support your growth without tying up cash.

With credit limits of up to €100,000 and unlimited virtual cards, you can manage your online spending with total flexibility.

Online advertising is a powerful lever for attracting qualified traffic, generating conversions and boosting website awareness. To maximize its impact, remember to choose the right strategy and optimize each campaign according to objectives and budget. With Heropay, you can finance your advertising expenses with complete peace of mind and accelerate your growth without cash flow constraints.