Facebook advertising credit: how it works, how to obtain it and how to optimize it

What is a Facebook advertising credit?

Un Facebook advertising credit (or Meta credit) is a sum of money offered by Meta (Facebook, Instagram) to enable advertisers to test or extend their advertising campaigns without paying immediately.

It's not a discount but a temporary payment method that applies automatically until balance runs out or until its expiry date .

How do I get Facebook advertising credit?

Meta distributes its credits in several different ways. Here are the main ways to access them.

Meta promotional codes (new accounts, special campaigns)

Meta regularly offers advertising credits to new advertisers often in the form of codes sent by e-mail or displayed in the Business Manager. For example : "Spend €25, get €50 credit .

In 2023, Meta launched a 100 welcome offer for new advertising accounts in certain regions of Europe.

Partner platforms and gift cards (Rewarble, third-party promotions)

Some sites, such as Rewarble or AppSumo offer sponsored credits for Facebook ads via prepaid Visa or Mastercard gift cards.

These are not Meta credits, but an indirect way to finance your ads without using your own cash.

Access via Business Manager or Pub Manager

In the Business Manager, a "Promotions" or "Payment" tab can sometimes be used to claim an active credit. This depends on the your account status your previous advertising investments, and the eligibility of your activity.

How do I use an advertising credit on Facebook?

Once obtained, the credit is automatically activated. You just need to know how to use it properly.

Add credit in payment parameters

In the Business Manager Go to "Payment settings" and click on "Add a payment method". If you have a promo code enter it here.

Use the balance automatically on your campaigns

Facebook will use first, available advertising credit before using your other means of payment. You do not nothing to activate manually everything is handled automatically.

Priority of credit over other means of payment

Even if you've added a credit card or PayPal account, the credit will be used up first until exhaustion or expiry.

Where can I find your credit balance and expiry date?

Keeping track of your credit usage is essential for not to lose it .

On the Meta Business Suite interface

Go to Billing > Advertising credits you'll see the solder residue and the deadline use.

End of validity notifications

Meta usually sends a alert 7 days before expiration . Remember to activate e-mail notifications so you don't miss a thing.

Best practices to avoid losing anything

Launch a campaign yourself on a budget before the credit expires. Many users forget to activate an ad, and the credit expires unused.

What should I look out for before using a Facebook credit?

An advertising credit is useful, but not without conditions. Here's what you need to keep in mind.

Eligibility conditions and restrictions (zones, sectors, ad types)

Some credits are reserved for specific sectors or geographical areas. Sensitive sectors such as health, crypto or coaching can be excluded.

Non-refundability and non-transferability

A credit is never reimbursed if you don't use it in time. And you cannot transfer it to another advertising account.

The risks of relying on free credit for acquisitions

Credits are a one-off acquisition leverage . Don't base your long-term strategy on it. Measure your results to build a sustainable strategy.

Can I buy or accumulate advertising credits?

Not really. We often confuse free advertising credit and prepaid funds .

What's the difference between prepaid and free credit?

Le prepaid balance is money that you add your own to finance your campaigns. Visit Meta credit is free of charge in a promotional context.

Can you buy them? (spoiler: not credits, but you can top up your balance)

You cannot buy directly Meta credits. On the other hand, you can recharge your advertising account to anticipate your expenses (useful in some countries).

Agencies and multi-client accounts

If you manage several accounts via a Business Manager, each advertising account has a its own credit which cannot be shared between customers.

Is it a good idea to finance your ads with credit?

Yes... as long as you see it as a test tool not as a sustainable acquisition system.

Yes, to test or launch an offer

A credit allows you to test a campaign or boost a launch with no immediate impact on cash flow. Ideal for testing angles, visuals or audiences.

Not if it biases the ROAS analysis

If you rely solely on credit, your performance will not reflect long-term economic reality. Don't let yourself trapped by artificial ROAS .

Better to plan a long-term strategy

Think of credit as a starter pack . To scala, you'll need to control your costs test, analyze and intelligently reinvest your earnings.

Heropay finance vos campagnes Facebook Ads

Heropay allows you to access funds immediately to finance your Facebook campaigns, without affecting your cash flow . Our flexible financing solution helps you to scaler fox Ads at the right time, sans stress de cash-flow .