How to sell and generate sales on Snapchat?

Why sell on Snapchat?

With over 400 million monthly active users (Q4 2024), of which 75% are between 13 and 34 years old Snapchat is now one of the most effective networks for reaching generation Z .

Its design 100 % mobile its formats full screen and interactive tools such as Lenses make it a powerful e-commerce lever. And yet, less than 10% of French e-tailers are investing in it on a regular basis, creating a real opportunity to stand out from the crowd.t a powerful e-commerce lever, still under-exploited by many retailers.

A social network massively used by Gen Z

Snapchat is one of the social networks most used by Generation Z, with over 75% of users are aged between 13 and 34. This age group is particularly receptive to visual and interactive advertising.

By 2024, the application had more than 400 million active users monthly worldwide. It's a number that's constantly on the rise, thanks in particular to features like Stories and Snap Ads, which capture the attention of young people.

These figures show a huge potential for brands seeking to capture this audience.

A perfect network for smartphones

Snapchat is designed specifically for mobile use This gives brands an ideal platform for reaching mobile users.

In France, the use of smartphones for e-commerce is growing steadily, with 53 % of consumers regularly use their cell phones to make online purchases, compared with 44% who prefer computers.

The rise of e-commerce underlines the importance for companies of adapting their marketing strategies to the habits of mobile users.

Snapchat facilitates this adaptation by offering vertical video advertising formats perfectly adapted to smartphone screens. These full-screen videos effectively capture users' attention and encourage interaction.

By leveraging Snapchat's native features and creating immersive content, brands can offer engaging experiences that drive conversion and strengthen customer loyalty.

An under-exploited e-commerce lever

Despite an active and engaged user base, Snapchat remains a platform still largely under-exploited by e-tailers.

Brands are reluctant to invest in this platform, which allows those who do take the plunge to position before saturation .

This situation represents a golden opportunity to attract a young and dynamic audience, while benefiting from less intense competition compared to networks like Instagram or Facebook.

By getting a head start on this platform, brands can take advantage of a more favorable environment for innovation and commitment.

The best strategies for selling on Snapchat

To sell effectively on Snapchat, you need to adopt strategies tailored to your engaged audience. Targeted advertising, interactive content and collaborations with influencers are all levers to be exploited.

Create a professional account and optimize your profile

To maximize the impact of your presence on Snapchat, the very first thing to do is to set up a polished business account.

Start by filling in all the essential information:

• A clear, concise biography describing your brand

• A direct link to your online store for easy purchasing

• A profile photo that embodies your company's image.

A well-structured, attractive profile reinforces your brand's credibility and encourages users to get involved.

Don't forget add a personalized "Snapcode which makes it easy for users to add you. Don't forget to use geofilters to make your profile even more interactive.

This will help create a positive, professional first impression It's essential to capture the attention of your target audience.

Use Snapchat Ads to boost your sales

Ads on Snapchat are particularly effective in reaching a targeted audience . Use formats such as Snap Ads or Collections Ads to create immersive experiences and lead directly to purchase actions.

For example, the ASOS used Snapchat Ads to promote a clothing line and saw sales increase by 25% in two months.

Offer engaging, interactive content

Custom filters and lenses are very popular on Snapchat. Create filters related to your products or services to encourage users to share them with their friends . This will boost your visibility.

The brand Gucci used an interactive filter to promote a new collection of bags and recorded a 40% higher-than-average engagement rate.

Set up exclusive offers and storytelling

Content ephemeral is Snapchat's DNA. By using promotions flash or codes promos valid 24h brands can create a scarcity effect that boosts conversions.

Combine this with scripted stories around a product or collection to reinforce emotion and engagement. The most successful stories use a mix of product demonstration , social proof (customer reviews) and call to action clear.

Using influencers and affiliate marketing

Snapchat influencers can help promote your products authentically . Their ability to create a bond of trust with their audience allows them to present your products in a natural way, thus increasing the likelihood of conversions .

To select influencers, choose those whose audience matches your target audience . Analyze their engagement rate, their authenticity, and the relevance of their content to your brand .

Also make sure that the influencer has real interaction with subscribers rather than just a large number of followers. Last but not least, a partnership based on shared values will reinforce the impact of the message.

How does Snapchat Ads work?

Snapchat Ads offers several advertising formats to reach a young, engaged audience. Clearly defining your objectives and analyzing performance will help you optimize your campaigns.

The different advertising formats available

Snapchat offers a variety of advertising formats tailored to specific objectives:

• Snap Ads full-screen videos that capture attention in an immersive way and are displayed between users' stories.

• Les Filters geo-targeted filters that add interactive elements to their photos or videos, boosting engagement.

• Les Story Ads These appear in the story feed and integrate naturally with users' content.

These formats allow you to reach a wide audience, increase product visibility and encourage interaction while respecting the user experience.

Define your audience and objectives

Thanks to Snapchat Ads Manager It is possible to create audiences according to specific criteria: age range , location , equipment used , points of interest or even purchasing behavior (e.g. recent visitors to e-commerce sites).

This level of granularity allows you to test several segments to identify those that convert best. This is a particularly powerful lever for D2C brands or the targeted product launches .

An e-tailer selling sports products could, for example, target users who have recently shown an interest in running.

Track performance and optimize your campaigns

You must track metrics such as CPC (Cost Per Click) and ROAS (Return On Ad Spend) to measure the effectiveness of your campaigns .

Tools such as Snapchat Ads Manager allow you to analyze performance in real time and adjust your ads according to the results obtained.

3 tips for a successful store on Snapchat

To maximize your sales on Snapchat, offer a fluid, engaging experience. An optimized purchase path, responsive customer service and exclusive offers boost loyalty.

Create a fluid sales tunnel from your stories

Include direct links to your product pages in your stories to make buying easier.

A fashion brand, for example, can create stories featuring complete looks and include a direct link to the product in each story.

This method simplifies the user experience and maximizes conversion by reducing the steps required to complete a sale.

Offer fast, personalized customer service

Offer fast, personalized customer service on Snapchat is essential for maintaining a relationship of trust with your customers.

Respond quickly to user queries creates a feeling of closeness and attention, which increases the likelihood of conversion.

On the other hand, use an integrated chatbot or dedicated support directly in the application enables requests to be handled instantly, answering frequently asked questions about products, delivery times or returns.

This reduces waiting time for users, encourages faster purchasing decisions and improves the customer experience, essential for building long-term loyalty.

Build customer loyalty with limited offers

Build customer loyalty with limited offers can create a sense of urgency and encourage immediate purchase. Organize exclusive promotions for users who follow you on Snapchat, such as flash sales or promo codes valid only for a limited time.

Cela encourage users to return to your page to take advantage of new offers and encourage loyalty.

Example of a brand successfully selling on Snapchat

Take the example of Gymshark the sportswear brand. In 2023, they used Snapchat to launch an exclusive campaign highlighting their new products. They used Stories with specific promo codes and integrated Snapchat filters.

Result: a 40% increase in sales on their website, with record commitment in the young adult target group.

Heropay finance vos campagnes Snapchat Ads

If you want to boost your sales on Snapchat without impacting your cash flow, Heropay can help you finance your advertising campaigns . Thanks to our flexible financing solution you can launch your Snapchat Ads campaigns and reach your objectives more quickly.

Snapchat is an under-exploited platform for e-commerce. It offers unique opportunities thanks to its engaged audience and powerful advertising tools. By applying the right strategies, you can generate sales and build community loyalty. Heropay can finance your Snapchat Ads campaigns and help you accelerate your growth.