How can I easily integrate an online payment solution?

Why integrate an online payment solution?

Integrate an online payment solution has a number of advantages for companies. Firstly, it enables offer customers a smoother, more convenient shopping experience which can increase sales. A well-designed sales tunnel ends with an efficient payment solution. This will enable you to optimize your conversions and increase your sales.

What's more, online payments are secure, reducing the risk of fraud . A payment solution that doesn't offer a secure framework may lead customers to abandon their purchase.

Finally, this integration simplifies financial management, by automating payment and follow-up processes. Indeed, with the obligation to issue electronic invoices for the public sector, you naturally comply with legislation. Payment solutions automatically store receipts .

In short, integrating an online payment solution is a wise choice for optimizing your company's growth and security.

The main online payment solutions

There are many online payment solutions. Here are three of the most popular:

Hero

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Founded in 2021, Hero is a payment solution dedicated to professionals. Hero has been designed for B2B payments . Its main advantage? It's a flexible solution that allows your customers to choose between immediate, deferred or split payment.

Stripe

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Founded in 2010 Stripe can accept payments such as Apple Pay, Google Pay and more.

The standard rate is 1.5% to 1.9% + €0.25 per transaction for European Economic Area cards, and 2.5% to 3.25% + €0.25 for UK cards.

Paypal

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Paypal is an American solution, founded in 1998, with over 210 million users worldwide. It is suitable for both private and professional users. On the other hand, its prices are quite high.

Rates range from 2.9% to 8%.

4 steps to easy integration of an online payment solution

Here are the four steps to easily integrate an online payment solution:

Assessing your company's needs

With so many payment solutions on the market, it's important to know which one to choose. The tool you choose must be adapted to your needs and the specific characteristics of your business.

First, you must :

• Evaluate the types of products or services you offer. For example, if you offer products dedicated to professionals (B2B), you'll need a tool with features that suit this type of market.

• Know the volume of transactions your company handles. We've seen that some solutions charge different commissions depending on transaction volume. This is a factor to take into account when choosing the right payment solution.

• Identify currency requirements to determine the necessary payment options. In particular, you need to pay attention to the different locations, i.e. the countries where the solution can be used.

Choosing the right solution

Use a comparison table to make it easier to read and compare costs, technical compatibility or user opinions by :

• Comparing associated costs to different payment solutions. You need to determine in advance the budget allocated to the adoption of a payment solution.

• Assessing the technical compatibility of each solution with your existing platform.

• Studying the opinions and testimonials of other users for feedback. There are specialized websites that collect the opinions and testimonials of users of different solutions. Consulting them will help you make your choice.

Technical integration

Once you've identified a tool, the next step is to integrate it into your usual tools.

This step consists of :

• integrate the payment solution using APIs on your existing tools.

• Ensuring mobile compatibility to ensure a seamless user experience across all devices. Allowing your customers to pay via a mobile device means flexibility, convenience and availability.

Testing and verification

Offering a payment solution is certainly an asset for your business. However, a payment solution with bugs is a real drawback, and may result in cart abandonment. That's why testing and verification are essential before the final implementation of the tool.

To do this, you must :

• Perform test transactions to ensure that the payment process runs smoothly.

• Check compatibility with different browsers and devices to ensure a consistent experience for all users.

Compliance and safety

To ensure tool compliance and safety, remember to :

• Comply with safety standards such as PCI DSS (Payment Card Industry Data Security Standard) to protect your customers' payment data.

• Use secure protocols such as SSL or TLS, to guarantee transaction security.

Best practices for an optimal user experience

Here are some best practices for providing an optimal online payment experience:

• Offer several payment options. Offering a variety of payment options allows customers to choose the method that suits them best. This can include credit/debit cards, Hero, PayPal, Apple Pay, etc.

• Optimize the payment process for mobile devices. Make sure that the checkout process is easy to use on mobile devices. This includes interfaces adapted to smaller screens, sufficiently large buttons and text fields, and smooth navigation.

• Clearly communicate fees and conversion rates and clearly inform customers of the charges associated with their transactions. This includes processing fees, exchange fees (if applicable) and any other additional charges.

• Carry out usability and ergonomics tests. Regularly test the payment process to ensure that it is smooth and intuitive for users.

En integrating an online payment solution By following these steps, the company can evolve efficiently and securely, offering an optimal user experience.