39 product ideas to sell on the Internet

3 criteria for selecting a product idea to sell

Here's how to choose based on 3 criteria:

Market demand

Like any business, the first step is to study the market. Your product must meet a need.

On the other hand products available exclusively on the Internet . Avoid products that customers will find in the local supermarket. Go for originality (even if it's easier said than done) .

Specialized products aimed at a specific niche are also a good way to differentiate yourself, so your target is potentially small but constant.

Potential profit margin

Let's talk figures ! When it comes to online sales, as in any other business, you need to generate enough profit to pay you et develop business So we're staying within the framework of market research prior to the definitive launch of your online store.

• How much will you pay for the products?

• How much will you sell them for?

• What will your sales margin be?

• What are your other costs?

• Etc.

You must generate a sufficient profit margin to sustain your business.

The competition

Last but not least, you must also analyze existing competition . This is known as competitive analysis.

The aim? Assess the weight and nature of the competition in your market.

There's no point in trying to penetrate a market that's already saturated. The greater and more intense the competition, the less attractive the market - it's a red ocean.

So give preference to markets where competition to have a chance of breaking through.

How can I find ideas for products to sell?

Certain tools can help you find ideas for products to sell on the Internet:

Keyword research tools

SemRush, Ahrefs and Google Trends are just a few examples. find out about research trends, what people are interested in.

In concrete terms, they help you find out, for example, which keywords are most frequently searched for, and how often. Such a search will enable you to find out whether the product you plan to sell is popular or not.

Social networks

Social networks are also invaluable tools for finding ideas for products to sell. Here's how:

• Observe conversations in groups or accounts related to niches on Facebook, Instagram or LinkedIn, for example. This will enable you to find out about consumers' needs and problems.

• Follow influencers active in the niches that interest you. The latter sometimes promote existing products. You can find out what people think in the comments.

• Launch polls or surveys. Facebook, Twitter and Instagram all have survey tools. You can use them to ask your audience what their needs are, or what they're missing in the current state of the market.

• Competitor analysis . Social networks are also valuable tools for competitive analysis. You can look at your competitors' profiles and posts, and see which products get the most public support.

Les marketplaces

Les marketplaces comme eBay, Amazon, Cdiscount ou Rakuten can also help you find ideas for products to sell .

Follow the guide :

• Search for niche products . Explore marketplaces to discover original products that are not yet widely available on the market.

• Analyze market trends. You can consult the "Amazon's choice" section on Amazon or eBay Trending, for example, to identify the most popular products.

• Read customer reviews to find out what people like and don't like about the most popular products.

• Analyze product sheets to draw on the benefits of the most popular products to design your own offer.

• Use analysis tools such as Helium 10 or Jungle Scout for Amazon, to analyze sales and demand for a given product.

• Identify products often out of stock. This indicates high demand and insufficient supply.

39 ideas for products to sell in e-commerce

Here are 39 ideas for products you can sell on your e-commerce site:

Eco-friendly, sustainable products

Consumers are increasingly concerned about the environment. More and more, we want to limit our impact on the environment. In fact, people are willing to pay more for sustainable products.

Demand for this type of product is therefore growing rapidly, while competition is not yet pressing. What's more, from a marketing point of view, emphasizing the positive environmental impact can be an effective selling point .

Health and wellness products

The health and wellness sector is attractive and potentially lucrative. However, there are a number of challenges to overcome if you want to sell into this sector:

• Strong competition . It's a highly competitive market. So you need to make a real effort to stand out from the crowd.

• Strict regulations . You have to comply with strict standards, particularly in terms of product safety. You'll also need to obtain the necessary certifications to gain the public's trust.

• Un marketing sensible . You need to be careful in your marketing communications and only use claims that are backed up by scientific evidence.

Pet accessories

Increasingly, pets are seen as full-fledged members of the family, so we want to pamper them and ensure their well-being. This is one of the reasons why the pet accessories market is booming .

You can suggest toys, grooming equipment, collars, or even clothing . Personalized accessories are also popular.

But be sure to the quality of your products because owners are demanding when it comes to safety.

Technological gadgets

Technology remains a competitive market due to constant innovation in the industry. People are willing to pay more and more when they know that a product can improve their daily lives.

You can offer a wide range of products from smartphones and computers to fitness gadgets. This great diversity of products also broadens your target audience and thus your potential earnings. On the other hand, you need to be constantly on the lookout to ensure that your products are always up to date and competitive.

Fashion clothing and accessories

Le fashion apparel and accessories market Fashion is constantly evolving, so you can surf on trends to stand out from the competition. It's also important to identify your target audience, and to take seasonality into account.

You can also choose between different sales styles:

• Single-brand clothing sales to sell just one brand.

• Multi-brand sales to sell multi-brand products

• Sales of clothing and accessories used

• Specialized clothing sales for sports, pregnant women, etc.

Choosing between these different sales formats allows you to position yourself and target a specific niche. Take into account your aspirations and personal knowledge to make the best choice.

Home decoration items

If you're passionate about interior decoration, selling in this sector can also be a good business idea. from bedding and DIY to gardening and tableware.

Target a specific niche by specializing in a particular decorating style such as bohemian, rustic, modern or minimalist. Such specialization will set you apart from the competition.

Focusing on high-quality, unique and even handmade products can also offer a real competitive advantage.

Sports and fitness equipment

The trend towards a healthier lifestyle is leading people to turn increasingly to sport. This trend offers a real opportunity to invest in this sector. All it takes is target a specific niche such as bodybuilding, yoga or outdoor sports.

This kind of targeting will also enable you to adapt your marketing actions, while allowing you to stand out from the crowd in an almost saturated market. Investing in platforms specialized in sporting goods can also be a profitable strategy.

Educational toys and games

Selling educational toys and games on the Internet can be a lucrative business in many ways. It's a market that's been growing steadily for years.

It's also a vast market. That's why you need to choose your positioning by targeting a specific type of game:

• Les puzzles

• Des figurines

• Educational games

• Wooden toys

• Building sets

• Soft toys

• Etc.

Beauty and care products

The market for beauty and skincare products, where demand is constant. What's more, the sector is vast. Skin care creams, baby care products, toilet soaps or gels, make-up products, perfumes, sun creams, etc. The choice of products is wide.

You can create your own line of beauty products or resell brand-name skincare and beauty products. People are, however, mostly attracted by natural or organic products. What's more, made in France enjoys a certain aura in this sector. This creates a real opportunity for any investor wishing to enter this sector.

Travel goods and luggage

The travel and luggage sector is also a market where demand is constant. You can create your own website or invest in one of the most popular marketplaces.

Products for babies and children

If you're passionate about childcare, why not turn to products for babies and children? Clothing, accessories, cultural products or toys This sector allows you to reach different customer segments.

It's a market with great potential, as the opportunities are wide and varied. Focusing on the quality and safety of the products on offer is a sine qua non for success.

Smartphone gadgets and accessories

Like technology in general, the world of smartphones is constantly evolving. By offering state-of-the-art products on your website, you're sure to appeal to segments of the clientele that are eager for new technologies.

Office supplies and stationery

For the sake of speed, companies are also buying online. Offering office supplies and stationery You're targeting a corporate clientele. This is a real opportunity, as it's a constant need for companies of all sizes.

Food and gourmet products

Despite stiff competition, you have a chance to make your mark in the food and gourmet market. However, you must take care to comply with food safety and labelling regulations.

Visit protein snacks, buckwheat, vegan products and fermentation are among the food trends to watch.

Gardening and outdoor tools

Seeds and bulbs, watering cans, soil and fertilizers, gardening technology and tools are just some of the product ideas you can sell on the Internet. It's a market that has grown to around 3 billion in 2020 alone.

Articles for creative hobbies

DIY is a trend that's becoming increasingly popular with Internet users, under the influence of social networks like Pinterest.

Kit for jewelry or key rings, textile felts, glue sticks or paints and other beads are just some of the products that Internet users appreciate.

Connected products for the home

The market for connected objects for the home is booming. Connected thermostats, voice-activated home assistants, smart lighting or connected cameras are all products that are increasingly being adopted in French homes.

Accessories for cars and motorcycles

With constant demand, car and motorcycle accessories offer a real business opportunity. To sell your stock, you can choose between popular sites such as eBay or Amazon or specialized platforms.

Camping equipment and outdoor activities

From camping equipment proper to kitchen equipment, camping equipment is aimed at a well-defined customer segment. The range of products you can offer is just as wide:

• Hotplate

• Camping table

• Inflator

• Inflatable mattress

• Stove

• Etc.

Items for parties and events

Table decorations, disposable crockery, balloons, trick-or-treat items ...The range of party supplies and events you can offer is endless, and the market offers real opportunities, especially as there's no shortage of occasions. Birthdays, weddings, Christmas, New Year's Eve or farewell parties are all occasions to celebrate. So many opportunities to make great sales!

Ecological cleaning products

Out of concern for the planet and their own health, many French people now prefer eco-friendly cleaning products. Most are even willing to pay more for certified natural and organic products.

It's a niche that can be particularly interesting.

Photo and video equipment

In the age of social networking, making beautiful photos and videos is no longer the prerogative of professionals. Amateurs now want to get their own equipment to take beautiful "Instagrammable" shots ".

Selfie poles, retouching software, tripods, ring lights, cameras, microphones, etc. There's a wide range of products to interest budding photographers and professionals alike.

Kitchen accessories

The cookware market is also one of the safest. People will always need to equip their kitchens. To stand out from the crowd, surf on trends and offer gadgets that can't be found in the nearest supermarket.

DIY products

Selling DIY items on the Internet is a business idea that can prove lucrative. You can appeal to professionals and DIY enthusiasts alike . Focus on quality and the latest items to set yourself apart from the competition.

Modular, convertible furniture

Modular furniture offers space-saving and flexible . They are particularly popular where space is at a premium. Interior design enthusiasts are also a prime target. These products can therefore satisfy a particular customer segment.

Personalized clothing

T-shirts, sweatshirts, professional clothing, caps, etc. . The range of customizable garments is endless. The advantage? You can sell without stock by opting for print-on-demand. What's more, it's a flourishing market, with sales of 3.9 billion by 2021 worldwide.

Ethical fashion accessories

We can't tell you enough: organic and ecological products are effective selling points. As a result, the ethical fashion sector is becoming increasingly popular. Fashion lovers are delighted to find alternatives to traditional manufacturers and are ready to pay the price.

Augmented reality products

Like virtual reality, augmented reality both intrigues and seduces. Unlike virtual reality, which creates a 100% artificial environment, augmented reality adds artificial elements to the real world.

It's a constantly evolving field. So you need to keep an eye on new technologies to stay competitive.

Vintage and retro items

Furniture, fashion items, decorative items, books, works of art, jewelry, etc. It's a business idea that covers many sectors. You can, however, position yourself in a specific market to target a particular clientele.

You can invest in sites specializing in this sector, such as Vinted, Etsy oh Selency which are already familiar to fans of retro products.

Relaxation and meditation products

In a world where stress is almost part of everyday life, being able to relax is a real luxury that many people want to afford. So it's a very attractive market.

Meditation cushions or chairs, books, CDs, etc. The range of products available is broad, appealing to an equally broad public, young and old alike.

Products for mental health

Likewise, in today's fast-paced world, many people lose track. Mental health products can be the lifeline they need to keep their heads above water.

Targeting this market is a business idea that makes sense and promises to be lucrative.

Food supplements

The vitamins and dietary supplements market has been booming in recent years. For example, the number of searches for the keyword melatonin on Google is clearly on the rise. This just goes to show the extent to which sleep is a real problem for a significant proportion of the population.

Our flagship products include food supplements that promote sleep, boosters for athletes, products for vegans, etc. .

Accessories for teleworking

Since the Covid-19 pandemic, telecommuting has become the preferred way of working for many companies. Selling teleworking accessories is therefore a booming market.

Noise-canceling headphones, laptop microphones, desk chairs, Bluetooth keyboards for mobile devices, wireless mice, etc. . A wide choice of products.

Home security products

Alarms, motion detectors, surveillance cameras, smoke detectors, etc. More and more French people are concerned about securing their homes against risks such as burglary and fire.

This can be a lucrative market, and it's easy to position yourself by offering quality, state-of-the-art products.

Energy management products

For both ecological and economic reasons, the quest for energy efficiency is a real necessity for many French households. . Smart meters, low-energy lighting, intelligent heating products, variable speed drives, etc. These are just a few of the products you can sell on this lucrative market.

Articles for hobbies and passions

The Harry Potter merchandising market 8 billion US dollars since the release of the first volume of the saga. Proof that the market for hobbies and passions is extremely juicy. Some enthusiasts are prepared to pay a fortune in the name of their passion.

It's up to you target your own audience to enter this sector.

Skincare products for men

Men also pay attention to their bodies and their well-being. Their skin needs special care. That's why leading cosmetics brands have created a range of products specifically for men.

Selling skincare products for men therefore promises to be a lucrative positioning, as it means targeting a specific segment of the population. Shower gel, shampoo, moisturizer, anti-aging care, shaving care, dietary supplements to boost sexual energy, etc. The range of products available is vast.

Articles for pop culture fans

Items for pop culture fans are also a lucrative business, as well as being fun. The range of possible products is vast, from from decorative items to fashion accessories such as t-shirts, caps and more . It's an interesting positioning, as pop culture has a strong following in France and around the world.

Educational products for children

With the success of alternative education models such as Montessori, parents are increasingly looking for educational products for children. These allow them to naturally accompany their children in their development. These include games, books, etc.

Extreme sports products

Surfing and skateboarding gear, ski clothing, etc. Extreme sports products are a niche with real opportunities. Extreme sports enthusiasts don't cut corners when it comes to equipping themselves for their favorite hobby.

How do you validate your product idea?

Here's how to validate the product idea you've chosen:

Audience surveys and questionnaires, if you have one

If you already have an audience on social networks, you can ask their opinion on your business idea. Facebook and Instagram, among others, have a feature for launching polls.

It's a great way to find out if your business idea makes sense, and if it could be of interest to potential customers. You may even get valuable advice or recommendations to help you refine your project.

Test selling products in small quantities

When you are at the launch stage, it is wise to test the viability of the project by starting with small quantities . You'll then be able to gauge the public's enthusiasm for your offer.

If the first products sell quickly, you can then order larger quantities.

Analyze feedback and make any necessary adjustments

In the beginning, you mustn't be discouraged by negative feedback. On the contrary tools to help you make the necessary adjustments to improve your offer.

The first sales are, in fact, life-size tests to assess whether your offer is well suited to the needs of your target audience.

Pitfalls to avoid when choosing a product

Here are the main pitfalls to avoid when choosing your product:

Choosing low-quality products

In the age of social networking and other rating tools, when a consumer isn't satisfied with a product, they say so clearly. Similarly, satisfied customers make excellent ambassadors.

Offering low-quality products is a real risk, and means shooting yourself in the foot, especially when you're just starting out. This can put jeopardize the future of your young company .

Depend on a single supplier

The choice of supplier is also important. Relying on a single supplier poses a real risk in the event of the supplier being out of stock, for example. It's always better to plan B to avoid disappointment with your customers .

Over-investing in seasonal products without a continuity plan

A good investor is one who looks to the long term. Investing in one-shot products can certainly earn you money over a given period. But you need to draw up a continuity plan to help your business grow over the long term.

How can Hero help you launch your product?

Hero is a neobank for microentrepreneurs and very small businesses. It offers a free business account with a bank card with deferred payment.

The Hero bank card also lets you make stock purchases and pay the corresponding invoices 60 to 90 days later . In concrete terms, the platform advances the funds on your behalf. It's then up to you to reimburse the platform, while benefiting from payment facilities.

In this respect, Hero is the ideal partner for starting an online business without a substantial start-up capital.

In short, finding an idea for a product to sell can be complicated when you're launching a store. You need to do some real market research to find out if your business idea is consistent with reality. 39 product ideas for sale Now you're spoilt for choice. All you have to do is choose according to your personal affinities, to make sure you're investing in an area that appeals to you.